About Just Memphis

Born and raised in the Northern Territory, I’ve spent my life living and working on cattle stations across the Top End. It was on Victoria River Downs that I met my husband, and together we now raise our two children.

Alongside station life, I’ve always had a passion for fashion. Creating my own boutique clothing range was a dream I couldn’t ignore—an itch I had to scratch. Living remotely, I know how hard it can be to find those little luxuries and enjoy a touch of retail therapy. That’s why I started Just Memphis: to bring timeless, practical pieces to women of the outback, while also offering versatile, classic styles for women everywhere in Australia.

The name Just Memphis carries a very special meaning. “Memphis” is a mare we bred and competed for many years, she was named Memphis Belle by my late father.

'Memphis' derived from the Greek meaning enduring beauty- The word “Just” adds a deeper layer-reflecting both Memphis herself and the vision behind this label.

Just Memphis is more than clothing—it’s a story of family, resilience, and enduring beauty, designed to be lived in and loved.